I had the pleasure of creating this label for Tucson Foods' new hot sauce.

This is the Chipotle Pepper Sauce, that's level 2 out of 3 of spiciness.

The challenge was to take their old label and completely update it to reflect the new Tucson's brand identity. The gold foil in the flames, along with the new, fun and distinctive design will make this product stand out from its competitors on the shelves.